Last updated: 29 Jan 2026 | 332 Views |
In an era where consumers are increasingly focused on preventative health, the supplement market in 2026 is full of opportunities and challenges. For new brand owners or those looking to expand their product line, a common question is whether to choose a collagen manufacturing facility to target the beauty market or switch to plant-based protein to embrace the sustainable health trend. This article will compare in-depth data on growth, profitability, and competitors to help you make the most accurate decision.
Collagen Market 2026: Still a Powerful Beauty Trend
Collagen remains the "queen" of the beauty supplement market, with a projected growth rate of 11.42% per year in Thailand until 2030.
1. Opportunities and Target Audience
Beauty from Within: Women aged 25-50 continue to prioritize anti-aging and internal skincare.
New Innovations: The 2026 trend focuses on small-molecule collagen such as Collagen Di-peptide, which is absorbed 55 times faster, and the inclusion of concentrated antioxidants like Astaxanthin.
2. Competitor and Profit Analysis
Competitors: Very high competition due to the large number of brands in the market. A key strategy is creating uniqueness through innovation or distinctive flavors.
Profit: Medium to high, depending on the grade of raw materials (e.g., Marine Collagen from deep-sea fish has a higher value).
Plant-Based Protein Market 2026: A Strong New Wave
Plant-based protein, or whey protein from plants, is no longer limited to athletes. However, it is expanding into working professionals and senior citizens looking for meal replacement alternatives.
1. Opportunities and Target Groups
Vegan & Flexitarian: The group of people who do not eat meat and those who want to reduce their cow's milk consumption (Lactose Intolerance) is growing rapidly.
Sustainable Health: Environmental awareness has made plant-based proteins such as pea or brown rice more popular, with projected growth in Thailand of up to 18.9% per year.
2. Competitor and Profit Analysis
Competitors: Moderate. The market still has room for brands that focus on "taste" and "texture fineness," which are areas consumers are still looking for improvement.
Profit: Relatively good, as more efficient protein extraction technologies help control production costs better.
A summary table comparing "collagen" vs. "plant protein" for brand owners.